Research
Working Document (FigJam)
In this research, we seek to reduce uncertainty and find a market fit for the proposed project of a start-up in its initial phase, aiming to create a platform for repurposing and reducing waste. Primarily, but not exclusively, focusing on toys and clothing.
In the first phase of research, in addition to a competitor analysis and related actions (social groups, actions by municipalities, etc.), I would look for solutions in other countries and cultures to address these types of challenges.
OpenIDEO: Plastic Waste Solutions in Circular Design Challenge.
I want to see if any of these approaches can be useful or provide us with a new perspective. I am particularly interested in how the Dabbawalas inspired a food delivery system for workers in Silicon Valley, or what the novel exchange system was like in kiosks in the 60s.
A co-creation process with stakeholders, investors, involved agents, and potential users could be very relevant.
Defined Project Objectives
Social impact goods exchange platform
Mobile platform (Android and iOS)
Agile, secure, and enjoyable process
Buy/Sell or donate
Market Analysis
Proliferation of rental storage spaces
Existing solutions (see Discovery)
Market opportunities and gaps
Quantitative Research
Scraping second-hand sales platforms (Wallapop, Vinted, Cash Converters, etc.) to categorize and gather statistical data on which products are most present on these platforms.
I have a Python specialist who has already done this in a research project on rental price evolution, job offers, etc. Example: Data Mestika.
Based on our findings, we can focus on the most promising areas, such as a system for exchanging and selling second-hand toys.
Research numerical information related to plastic pollution and discarded clothing.
Pollution from non-biodegradable materials: Our World in Data: Plastic Pollution.
Energy consumption and how we can impact its reduction through our platform: Our World in Data: Energy.
Clothing landfills in Africa: YouTube Video (Problem and Opportunity).
Studies and reports on the circular economy
To provide perspective, as well as arguments for potential marketing actions to attract users and raise awareness of the necessity of the solution we propose: Gartner: Fashion Europe - Luxury vs Fast Fashion.
Conversations with experts, such as fashion companies like Inditex, on how they are addressing this issue. I know that not only they but also brands like Patagonia, H&M, and Levi's are working on the circular economy. There may be an opportunity, but at the very least, there will be valuable information that is not readily accessible.
Qualitative Research
Talk to parents in playgrounds.
Talk to young people interested in fashion. What opportunities can we find regarding platforms like Vinted?
Online surveys and social media polls to find opportunities and corner cases (different usage contexts that could be useful).
Identification of Personas
Who are our users?
People who need space
Fashion lovers
Mothers and fathers with children who have many toys and do not want to throw them away due to environmental consciousness.
...
I would create a User Journey for these types of people to see what their current path is and to take it into account in the design of our application.
Important Considerations:
Confidentiality and Ethics: Ensure the privacy and consent of participants. Measures should also be in place to avoid harassment and dangerous situations for participants.
Diversity of Users: Include a diverse sample to obtain representative insights.
Iteration: Review and adjust hypotheses and prototypes based on research results. We start from the assumption that fashion enthusiasts may be interested in a network to complete their "outfits," acquire new garments, and get rid of those they no longer wear, locally, even trying them on in a safe environment. This hypothesis could be tested with a prototype.
Techniques:
In-Depth Interviews: To obtain deep qualitative insights.
Online Surveys: For quantitative data and general trends.
Competitor Analysis: Benchmarking to identify best practices.
Insights
To narrow down and adjust the scope of this exercise, we will focus on young people who love fashion, have a limited budget, and view trying on and finding their style as part of their life process.
Most Promising Path
Fashion victim
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Parents
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Citizens
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